Telekom Malaysia signs TSM for sports marketing

Telekom Malaysia has appointed Total Sports Asia as its sports marketing agency. TSA will be supporting TM’s sports and sponsorship strategy and activities in areas related to TM’s title sponsorship of Liga Malaysia and various other involvements in sports, including the hugely successful College Caged Futsal tournament. TSA will provide TM with a full range of sports marketing services, ranging from consulting, content development to below-the-line execution.