Australian A-League added to EA's FIFA08 game

Football Federation Australia has signed a licensing partnership with Electronic Arts, the world's leading independent developer and publisher of interactive entertainment software through the FIFA 08 football video game. “This is the first time that the Hyundai A-League will feature in an official EA Sports videogame and as a result more than 20 million people globally will be directly exposed to Hyundai A-League clubs and players during the next 12 months,” said FFA CEO, Ben Buckley. “It also gives me great pleasure to announce that Qantas Socceroo and Melbourne Victory striker Archie Thompson will be the face of FIFA O8 in the region, featuring heavily in the promotional campaign for the game.

The A-League will join a group of around 30 football leagues from around the globe to feature in this game. EA Sports have undertaken strong research to accurately capture the skills/abilities and traits of A-League players to place them into this global videogame. FIFA 08 will be available for purchase from the 27 September 2007.