In Hong Kong for the English Premier League's Barclays Asia Trophy, Liverpool Chief Executive Rick Parry said the Asia trip echoed the aspirations of former manager Bill Shankly who once said he wanted to see Liverpool “conquer the bloody world”. Parry explained further on Liverpool’s website: “Developing a worldwide fan-base is very important for a club of our stature. It’s all about promoting the club in the best way possible and continuing to maintain our global profile. Trips such as this do have an enormous impact. They are a vital part of our strategy to make Liverpool Football Club the biggest and best in the land."