Sports Sponsorship and CSR seminar in Jakarta

International seminar on Professional and Grassroots Sports and Development, Sponsorship and Corporate Social Responsibility in Asia

The first edition of the Asian Forum on Sports Innovation held in Indonesia was concluded the day after the historic victory of Iraq over Saudi Arabia in the final of the Asian Cup, also held in Jakarta. Forum speakers attending the game were warmly greeted by Asian Football Confederation President Mohamed Bin Hamman and VIP guest FIFA President Joseph S Blatter.

Presentation documents have been added to the Asian Forum on Sports Innovation website,, as well as media report links and notices of future events.

At the high-profile 30 July conference at The Sultan Hotel Jakarta, the Forum's two integrated streams - 'professional sports dynamics' and 'sports and development' - proved timely for local private sector funders of athletes, clubs and sports competitions as a new Corporations Law just passed by Indonesia's parliament included, for the first time, 'Social Corporate Responsibility' obligations for most incorporated businesses.

Fritz E Simandjuntak, Vice President of the Indonesian Marketing Association and Head of External Relations of the Rajawali Group, emphasised the opportunity presented by this unprecedented legislative initiative for all domestic stakeholders in sports administration, athlete management and revenue raising.

Geneva-based David Winiger, Special Assistant to Dr Adolf Ogi, the Special Advisor on Sport and Development and Peace to the United Nations Secretary-General, presented a broad overview of the Special Adviser's mandate for the world of sport, sports industries and governments and UN organisations, to identify activities and programs which benefit from a partnership with sports organisations.

Johann Olav Koss, multiple gold medal Olympian and CEO of Right To Play, the international NGO leading the use of sports and play for the development of children youth, detailed Right To Play's projects in over 20 countries in the Middle East, Africa and Asia using specially designed sport and play programs to teach life skills, peace building and health education to children affected by war, poverty and disease.

Clare Kenny Tipton, fresh from managing Asia’s biggest and most complex sports tournament, the AFC Asian Cup 2007 which involved 16 teams playing 33 matches in eight stadiums in four countries, outlined the scope for development, opportunities, challenges, realities and possible rewards for sports in Asia. The Asian Football Confederation's Deputy General Secretary, Director of Marketing and Director of Media and Communications, she backed the AFC's claim that the future of football is Asia - from grassroots through to the professional levels.

Dez Corkhill, Television Producer, News Editor and Director of Content for, also ESPN Star Sport’s sometimes controversial The Top Corner presenter and commentator on Asian domestic football, pin-pointed the marketing bias of sports broadcasters while identifying opportunities for Asian competitions to increase their profile. "The best of the action is right on your doorstep" he said.

Two excellent local case studies on the progressive social role of sports were presented to an international audience for the first time: Said Fauzan Baabud, UNDP Livelihoods Program Officer in Indonesia’s tsunami-disaster struck province of Aceh described sports and youth empowerment programs as crucial elements in post-disaster rehabilitation work and Anton Inbenai, Dept of Sport and Youth, Jayapura City and Henk Rumbewas, Papua province international representative for the Indonesian National Sports Committee, outlined the Persipura Football Club’s role in HIV/AIDS and safe-sex awareness campaigns.