South Korea's Kumho Tire has signed a sponsorship deal with English Premier League club Manchester United. The four-year deal, settled for an undisclosed sum, will see Kumho obtain the rights to include the football team’s logo and images of the players in its advertisements. Kumho CEO Oh Se-chul told Tire Review his company expects the sponsorship agreement will help promote its international image. The tyremaker is already sponsor of Man United's friendly at the Seoul World Cup Stadium on 20 July, one of the club's three commercial promotions in North East Asia during the playing of the AFC Asian Cup in South Easr Asia.