South Korean-linked Samsung Cameras has announced a new three-year sponsorship deal with English Premier League club Chelsea to become the football club's official camera sponsor. The sponsorship agreement will run for the 2007/8, 2008/9 and 2009/10 football seasons. "Our shared values of quality, professionalism, ambition and commitment to success make Chelsea the ideal club for us to work with,' said Samsung Cameras UK managing director Jake Kim. "Samsung hopes the agreement will build on the success of its current partnership with Chelsea and England player Joe Cole," Chris Cheesman reported.