Liverpool aims to win "hearts and minds" in Asia

English Premier League club Liverpool chief executive Rick Parry has explained how the club is attempting to win hearts and minds as they tour Asia during its participation in the Barclays Asia Cup, which also features Portsmouth, Fulham and South China. "Nothing boosts your fan-base like success," he told the club's official website in Hong Kong.

"We saw that in the 70s and 80s, then to a much greater extent in 2005 after we last won the Champions League. Had we been successful in Athens (in last season's final) then no doubt our fan-base would have been swelled even further." He added: "Of course, we are extremely conscious of the huge following we have in this part of the world and it's good for us to repay their loyalty by visiting from time to time."