Adidas backs Liverpool's visit to Hong Kong

Adidas engaged Carat to launch a Hong Kong media campaign tagged "Are you Red enough?" to create awareness of English Premier League club Liverpool's visit to the Chinese territory and reinforce the sportswear brand's association with the club. The campaign targeting young football enthusiasts started last week with front cover exposure on Oriental Daily News and Apple Daily as well as Milk magazine to stir excitement of the ‘red wave' in the territory. The campaign also includes spots on NOW sports channel and OOH billboard in Mongkok to highlight the Asia Trophy, Marketing magazine reported.