Sony joins sponsors of Australia and Socceroos

Sony has become an official supplier of Football Federation Australia and its national teams. Bringing a local angle to Sony Corporation’s existing global relationship with football’s world body, FIFA, Sony’s partnership with the FFA will give the company access to the Socceroo players, games, branding and merchandise through to the 2010 World Cup in South Africa. In addition, Sony has also struck a relationship with star player Tim Cahill who will feature in upcoming Sony Australia promotional activity.

“The FFA is delighted to add another global company to its prestigious list of partners and suppliers,” FFA CEO Ben Buckley, said. “Sony has a tremendous partnership with football worldwide and we look forward to working with Sony on programs to develop football in Australia. With the Qantas Socceroos in action against Uruguay on 2 June in Sydney and the AFC Asian Cup just around the corner, it continues to be a very exciting time for football in Australia.”

Carl Rose, Sony Australia’s Managing Director, said: “With the popularity of football in Australia going from strength to strength following the excellent performance of the Socceroos at the World Cup 2006, we’re proud to become an official football partner here in Australia. We have great respect and admiration for the energy, enthusiasm and dedication to the sport in Australia shown by the FFA and all the Socceroos players. We look forward to working with the FFA to drive forward football in Australia and exciting our Sony customers along the way. Partnering with Tim Cahill, already a Socceroo legend, is very exciting for us. We’re developing programs with Tim that will help motivate and inspire young footballers in Australia.”