Research into brands, sponsors in English football

Football Fans Census has released Brands In Football 2007, a definitive guide to UK soccer sponsorship detailing more than 1,000 sponsorship and partnership arrangements with over 700 brands and listing over 150 organisations and competitions including 128 British Clubs and the contacts at their commercial departments. The 200 plus page report covers available sponsorship opportunities as well as current sponsors including: kit manufacturers; stadium sponsors; stand sponsors; official partners including gaming and betting, affinity cards, beverages, catering and travel.

“Soccer offers a unique range of opportunities for sponsorship from global to grass roots and Brands In Football 2007 reflects that. It is a must for clubs, brand managers involved, or planning on getting involved, in football as well as advertising agencies, PR companies and sponsorship consultancies with clients in soccer,” Nigel Jones, company representative said.

According to the report, the following Online Gaming brands were involved in the English Premier League as at the end of its 2006-07 season:

Arsenal - Paddy Power
Aston Villa - (Club sponsor)
Blackburn Rovers - (Club sponsor)
Bolton Wanderers - Betfred
Charlton Athletic - Ladbrokes, Paddy Power (Online)
Chelsea - Ladbrokes, Coral (Online)
Everton - Littlewoods Gaming, Coral
Fulham - Coral (Online), VC Casino (Casino Partner)
Liverpool - Paddy Power (Online)
Manchester City - Totalbet
Manchester United - Betfred
Middlesbrough - (Club sponsor)
Newcastle United - Bet365
Portsmouth - Ladbrokes
Sheffield United - Ladbrokes
Tottenham Hotspur - Mansion (Club sponsor)
Watford - Ladbrokes
West Ham - Ladbrokes, Pinnacle (Online)
Wigan Athletic - Tote Plc

Premier League clubs with mobile network partners:

Arsenal - O2
Aston Villa - T-Mobile
Charlton Athletic - T-Mobile
Chelsea - Orange
Liverpool - Orange
Manchester City - Orange
Middlesbrough - O2
Reading - Vodafone

Brands In Football 2007 is available in hard copy at £495 and can be ordered at Other Football Fans Census surveys and reports can be reviewed and purchased through