Building Asian Brands: AFC Champions League

With a place in the quarter-finals of the AFC Champions League at stake, Urawa Reds, second in Japan's J-League, are warm favourites to progress, needing only a draw at home at the expense of Australian A-League club Sydney FC on Wednesday night.

A capacity 65,000 crowd at the Red's Saitama Stadium is possible. By the end of last week, almost 50,000 tickets had been sold.

According to one official, the demand is higher than for recent visits by Bayern Munich, Manchester United and Real Madrid.