AirAsia to use Man United for global airline brand

AirAsia has appointed Havas Sports to manage the activation work for its partnership with English Premier League club Manchester United and any future sponsorships. The Malaysian low cost airline's current Man United partnership includes designation as an official partner of the club and a comprehensive rights including player appearances, advertising, promotions and tickets/hospitality. Havas Sports is working with AirAsia to create a range of activities that build understanding and awareness of the brand and drive sales as new routes are opened up.

CEO Tony Fernandes said his airline is working to "take our sponsorships to the next level to make them work harder outside of Asia. We are investing heavily in this area to build a global airline and Havas Sports will allow us to do this."