A-League Perth Glory attracts China sponsorship

Australian A-League club Perth Glory has signed Chinese steel company Delong Holdings as a joint major-sponsor for the 2007/08 season. The package, valued at A$750,000, is one of the most lucrative in Australian football and reinforces the commercial worth of Perth Glory and the Hyundai A-League. “Delong Holdings want to introduce their brand in Australia and believe Perth Glory is an ideal vehicle to drive that program,” said Perth Glory co-owner Tony Sage, who recently took control of the club in partnership with Brett McKeon and John Spence.

“They are committed to sport and the owner of Delong Holdings owns a football team in China and we have spoken about having matches each year in Perth and Beijing between Perth Glory and his team ... which would be a magnificent experience for our players and great preparation during the pre-season,” he added.

The Delong Holdings logo will feature prominently on the back of the club’s playing strip next season and they will be joint-major sponsor alongside long time Perth Glory supporter Western QBE Insurance.

Perth Glory also announced the appointment of Scott Gooch to the role of Chief Executive Officer. He comes to football after 6½ years with AFL club West Coast Eagles where he held the position of Relationship Marketing Manager during a time the Aussie Rules club experienced considerable growth.

“I’m very much looking forward to leading Perth Glory Football Club and am confident with the backing of our owners this club will have a bright future,” Gooch said. “Football in Australia continues to blossom and Perth Glory has the opportunity to further entrench itself in the WA sporting landscape. I believe the club can achieve, in a short amount of time, improved results both on and off the field,” he added.