ESPN Star Sports to promote UEFA Euro 2008

ESPN Star Sports has won the live and exclusive broadcast and live simulcast internet rights for the 2008 UEFA European Football Championship (UEFA Euro 2008) across India, Pakistan, Sri Lanka, Nepal, Bangladesh, Bhutan and the Maldives, the company's managing director, Jamie Davis, confirmed. With this acquisition, ESS will be broadcasting all 31 matches from the tournament live and exclusive. The competition will feature the top 16 national teams from Europe and will be held in Austria and Switzerland in June, 2008. In addition to its live coverage of matches, ESS will be producing exclusive pre-game, post-game, and halftime shows around UEFA Euro 2008 as well as other localised content designed to broaden the base of football viewers in the Indian subcontinent.