Dentsu has announced the official launch of Football Media Services Pte Ltd, its joint venture with Infront Sports & Media AG, which was established to handle the distribution of Asian broadcast rights to all FIFA events between 2007 and 2014, including the 2010 and 2014 FIFA World Cups. Headquartered in Singapore, FMS will handle the marketing of all television, radio, broadband Internet and mobile broadcasting rights to FIFA events. The company is staffed by a team drawn from Dentsu and Infront and headed by Michael Francombe, formerly an executive director with Infront in Switzerland.