Nokia promotes football "defend your turf" in India

Nokia India is rolling out a regional youth activation campaign based around its sponsorship of the English Premier League coverage on ESPN Star Sports. The 'Defend your turf' challenge was developed by 141 Worldwide, after the agency secured the project in a mid-2005 pitch against Saatchi & Saatchi.

Beginning 10 April, five-a-side footballers will compete to become the national champions with the prize of taking on the 'Boys from Brazil', a team of promising Brazilian football talent, Televisionpoint reported. The most valuable player of the tournament will be offered an overseas football training stint.

141 and Bates are the lead strategic agencies, working with Nokia's local market PR agencies which include Text 100 and Ogilvy PR. Above-the-line support includes a 'Defend your turf' TV promo, airing on ESS' Football Crazyshow, featuring the Brazilian players playing football "with a range of everyday objects".