Another European club secures Asian sponsorship

Emirates Airline are the new main sponsor of Bundesliga club Hamburg. Just one day after the Dubai-based airline officially inaugurated daily flights to the German city, Sheikh Ahmed bin Saeed Al-Maktoum, its chairman and chief executive and HSV vice-chairman Dietmar Beiersdorfer announced the three year, multi-million euro deal. According to Soccer Investor, the sponsorship package will see HSV players sport the distinctive 'Fly Emirates' insignia on their shirts and the airline's branding prominently displayed on boards around the AOL Arena. The partnership will also provide Emirates with premier hospitality facilities at the club's home stadium and include provisions for joint marketing activities.

“We welcome Emirates as HSV's new main sponsor and are proud to join their portfolio of top global soccer properties including Arsenal and Paris Saint German in Europe," Beiersdorfer said. "Their support of our club is an endorsement of HSV's solid reputation and consistent performance." Emirates’ football sponsorships also include Official Airline for the 2006 FIFA World Cup and Official Airline for the Asian Football Confederation.

See also: Emirates outlines its sports sponsorship vision (13 Feb)