A survey carried out by PR Marketing and summarised by Soccer Investor (2 Dec) has revealed that Germany’s professional football clubs managed to lift their merchandising sales to a new high, breaking the € 100 million barrier for the first time in their history. The sales of all 36 professional clubs in 2004/05 add up to a total of € 101 million with the major share of € 87 million coming from the 18 Bundesliga teams, leaving € 14 million to second division sides.
“Three out of four Bundesliga clubs and two out of three Bundesliga II sides report growing merchandising sales while many third-division clubs and the DFB (German FA) have also increased their figures in 2004/05,” explained PR Marketing merchandising director Peter Rohlmann.
While figures in the Bundesliga were up for the fourth consecutive year, with clubs reporting that around 8% of their budget comes from merchandise sales, Bundesliga 2 clubs have now also joined the boom.
The Bundesliga is Europe’s best-attended league with an average of almost 40,000 fans per game in 2005/06, up from 37,000 last season, while the Second Division has increased numbers from around 10,000 in recent years to about 13,000 during the current campaign.
“Three out of four Bundesliga clubs and two out of three Bundesliga II sides report growing merchandising sales while many third-division clubs and the DFB (German FA) have also increased their figures in 2004/05,” explained PR Marketing merchandising director Peter Rohlmann.
While figures in the Bundesliga were up for the fourth consecutive year, with clubs reporting that around 8% of their budget comes from merchandise sales, Bundesliga 2 clubs have now also joined the boom.
The Bundesliga is Europe’s best-attended league with an average of almost 40,000 fans per game in 2005/06, up from 37,000 last season, while the Second Division has increased numbers from around 10,000 in recent years to about 13,000 during the current campaign.