Deloitte's HotelBenchmark Update on Europe to be released on 22 November 2005 reports that Germany is gaining a slate of new hotels due to the 2006 FIFA World Cup. “Already this year, the market has seen the opening of the 251-room Express by Holiday Inn Berlin Anhalter Bahnhof; the 274-room Dorint Novotel Berlin am Tiergarten; the 267-room Courtyard Berlin City Centre and the 505-room Maritim, with more new hotels to come,” the update states.
“This spurt of activity is due to the FIFA World Cup Football Championships, which will be staged during the summer 2006, when at least 3m fans will attend one or more of the 64 matches being held at 12 venues across the country.
“With domestic demand accounting for 87% of current overnight hotel accommodation, the German government regards hosting the World Cup as a way to widen the country’s appeal and attract more lucrative international visitors. This plan is being supported with improved rail and road infrastructure, and new air routes, including direct flights between Hamburg and Newark; and between Hamburg and Dubai. Budget operator easyJet has also added routes from a number of UK locations to Berlin, Dortmund and Munich.”
“This spurt of activity is due to the FIFA World Cup Football Championships, which will be staged during the summer 2006, when at least 3m fans will attend one or more of the 64 matches being held at 12 venues across the country.
“With domestic demand accounting for 87% of current overnight hotel accommodation, the German government regards hosting the World Cup as a way to widen the country’s appeal and attract more lucrative international visitors. This plan is being supported with improved rail and road infrastructure, and new air routes, including direct flights between Hamburg and Newark; and between Hamburg and Dubai. Budget operator easyJet has also added routes from a number of UK locations to Berlin, Dortmund and Munich.”