Why GAC uses EPL to deliver its global message

The name and logo of Dubai-headquartered GAC is now a familiar sight at English Premier League matches following its current pitch-side A-boards and dugout advertising support of Middlesborough, Manchester City and Portsmouth. The GAC logo is also on the team jerseys and shorts and at the entrance to the team's dugout of English Championship team Crystal Palace.

"English Premiership matches enjoy a high viewer ship amongst western expatriate and Arab audiences in the region,' said Bill Hill, GAC Group Vice President, Logistics. "With over half a million people across the Middle East, Europe, Africa, the Americas, and Asia Pacific tuning in each week to catch live broadcasts of English Premiership games, GAC Logistics' involvement in their sponsorships offers the ideal opportunity to reach out to millions of viewers in our target markets ... It's all about building brand recognition and capturing the attention of our target audience while they are relaxing and watching their favourite sport. The pitch-side initiative is not only widening our global visibility and relevance to our customers, partners, suppliers and employees, but it also gives us the opportunity to leverage the ability of football to build a powerful emotional connection with its ardent following."

GAC Logistics specialises in a full range of supply chain and logistics solutions. These include air and seafreight, warehousing and distribution, road transportation, project logistics, ship spares logistics, and international moving and courier services.