English football for South Korean phones

PA Sport has secured its first customer in South Korea with the signing of a soccer data content deal with mobile and broadband company, Eclat Entertainment. PA Sport, a sports news and information provider, will be providing Actim-branded, real-time player and team statistics during all English Premier League games.

With the recent transfer of Korean player Ji-Sung Park to Manchester United, interest in Premier League football is said to have risen to unprecendented levels in the country.

Eclat Entertainment, which provides SMS and WAP services as well as live streaming of football, basketball and baseball footage, will market its football service via two of Korea’s largest mobile carriers, SK Telecom and KT FreeTel.