Arsenal is England PL's "fastest growing brand"

Arsenal has been named the fastest-growing football brand in the English Premier League. The club is reported to have an estimated global fan base of 27 million, of which two million are in the UK, 11 million in Europe, 12 million in Asia and Australia, two million in Africa and two million in North America.

With sales of overall branded merchandise soaring by 82%, sales of branded products through Arsenal is set to increase by 20%, according to Granada Ventures (which itself owns 10% of the club).

Research by Ipsos disclosed last season's huge increase in revenue for the club with video and DVD sales growing by 196%, official annual sales increasing by 80% and calendar sales increasing by 300% in 2004.

The club is preparing to move to its new 60,000-capacity home, Emirates Stadium in Ashburton Grove, for the 2006/2007 season.

"Arsenal is a massive brand, probably one of the biggest in worldwide sport. The fan base is young and affluent which is good news for the future of the brand and its licensing potential. Fifty three per cent are in the ABC1 demographic category and half of Arsenal’s fans are in the 16-34 age bracket," Charlie Donaldson, head of licensing at Granada Ventures, said.