Strategy behind Barcelona's commercial success

The success of Barcelona's success, culminating in the La Liga title, has been down to 2 years of hard work both on and off the field. In an exclusive case study Esteve Calzada, Commercial and Marketing Director, FC Barcelona, will analyse the Clubs' commercial programme and reveal how he turned €120 million revenues and €70 million losses to €200 million revenues and a €15 million profit.

We are delighted FC Barcelona have chosen Soccerex 2005 (13-15 November 2005, Madinat Jumeirah, Dubai) to present their strategies and trust that hundreds of other clubs, as well as media agencies, sponsors and suppliers to the industry will all be fascinated by how Barcelona achieved their commercial goals.

For quick information on exhibiting or attending Soccerex 2005, contact Geoffrey Gold, Gold Group Asia/Pacific Ltd, an accredited represetative for Asia and Australia: Email: Singapore Fax: +65 6491-5020; Jakarta Fax: +62 (0)21 719-4025; Melbourne Fax: +61 (0)3 9923-6003.