Lotto Sport eyes 10% of Indian market by 2008

Lotto Sport Italia, the licensee of Sierra Industrial Enterprises Pvt Ltd , aims at a ten percent share of the Indian branded footwear market by the year 2007-08. B D Nathani, vice-president, sales-marketing, Lotto, said 20 distributors have been appointed in 20 major states of the country, and Lotto today is present in over 512 stores.

“We plan to open ten exclusive outlets over the next five months. We will have one in Mumbai, two in Delhi, and one in Hyderabad, Vishakapatnam, Bhuvaneshwar, Ranchi, Ahmedabad, Vadodara and Surat,” he said, adding that the company will continue its strategy of manufacturing and selling shoes for football, calcetto and tennis, the Business Times reported.

Calcetto is a smaller version of soccer, where there are six players in a side.