Liverpool FC internet expands into "Greater China"

One of the leading Chinese internet portals, Inc, has signed an exclusive partnership with LiverpoolFC.TV, the digital media arm of Liverpool Football Club, to develop the club's official Chinese-language website and wireless services for the People's Republic of China and as the exclusive partner and provider of internet applications and services for Liverpool in the Hong Kong Special Administrative Region, Macao Special Administrative Region and Taiwan (Republic of China).

The website, to be launched sometime in August, will be operated, hosted and promoted by and be part of Liverpool's worldwide online network. It will provide the latest team news, match scores, statistics and player profiles, as well as exclusive player interviews and photo galleries. Interactive sections will include chatrooms, a video clip library, online games, downloads, an online forum and an e-shopping platform.

In addition, will also offer the Chinese public access to live scores, event related news, pictures, audio and video content, downloads, ringtones and mobile games via its wireless platform through SMS (short messaging services), WAP (wireless application protocol), MMS (multimedia messaging services) and IVR (interactive voice response).

LiverpoolFC.TV, a joint venture between Liverpool Football Club and ITV plc, operates the official club websites and mobile services, as well as producing television programming and other value-added services. Its official English language website is claimed to be the most visited football club site in the world, recording 2.8M unique users and 48M page views in May 2005 (source: Webtrends). Inc is an 81%-owned subsidiary of CDC Corporation which was listed on the GEM of the Stock Exchange of Hong Kong Limited on March 9, 2000. In December 2000, Inc. was admitted as a constituent stock of the Hang Seng IT and IT Portfolio Indices.